Marketing (9780730363248)

Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

Product details

• Format Paperback | 616 pages
• Dimensions 217 x 278 x 24mm | 1,532g
• Publication date 15 Dec 2017
• Publisher John Wiley & Sons Australia Ltd
• Publication City/Country Milton, QLD, Australia
• ISBN10 0730363244
• ISBN13 9780730363248
• Bestsellers rank 486,704

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